Case Study: Schneider National

A leading provider of transportation and logistics services uses Indeed to deliver targeted candidates for its truck driver and professional job opportunities.

Background

Schneider National Inc. is a leading provider of transportation, logistics and related services. It serves more than 80 percent of the Fortune 500 companies, offering the broadest portfolio of services in the industry. To reach the truck drivers and other professionals who are essential in keeping its operations running successfully, Schneider chose pay-per-click recruitment advertising on Indeed, the most comprehensive search engine for jobs.

Approach

Our team worked with Schneider to sponsor all of its jobs on Indeed, as well as to develop targeted keyword ads to reach its very specific target audience - technicians, mechanics, truck drivers, engineers and supply chain professionals - with the goal of driving traffic to its career website, www.schneiderjobs.com. Also, by geo-targeting its keyword ads to reach only local candidates, Schneider has been able to maximize its budget with Indeed.

Results

Indeed has proven to be one of the top traffic drivers to the Schneider career website. "Indeed is at the top of our referring sites," said Moira Callan, Electronic Media/Direct Marketing Manager at Schneider National. "Indeed surpasses a lot of the major job boards as well as our SEO and SEM campaigns." Over the 12-month period, Schneider's sponsored jobs and keyword ads on Indeed delivered more than 90,000 clicks to the Schneider career website. Once there, Indeed users view five pages of the site per visit on average as compared with three pages for users from other sites. "Indeed sends a lot of quality traffic that converts," Callan said. "And search engine advertising really helps us promote our brand in a competitive space."

Schneider National
"Indeed sends a lot of quality traffic that converts."
Moira Callan
Electronic Media/Direct Marketing Manager, Schneider National
www.schneiderjobs.com

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